If you are an employer (or have left the house recently) it is likely that America’s Great Resignation has not gone unnoticed. As Inc.com reporter Phillip Kane said in his article “The Reason Employers Should Pay Attention to Their Employee Engagement Level,” 11 million workers quit their jobs between April -June of this year because they were actively job hunting with half being employed people actively looking for a new position.
The labor market is as tight as it’s ever been, and more and more companies are at a loss when it comes to recruiting top talent, and we hear this every day at Raymond Search Group.
It’s no surprise that when unemployment rates are low, businesses will face stiff competition in trying to attract the best candidates. Even if you’re interviewing for an entry-level position, it can be difficult in a tight labor market to find someone who is both highly qualified and willing to work for your company. The truth of the matter is that you’re competing with other employers to get that elusive ideal candidate. With this in mind, it’s important to make sure your job descriptions and salary packages are up-to-date and competitive.
Make sure your job descriptions are up to date:
Job descriptions are too often written poorly or are not specific enough to draw in qualified candidates, according to Marylou Tyler, HR manager at Papa John’s. “I hear complaints from both parties – interviews complain that the applicant isn’t qualified for the position and applicants complain that they didn’t think the job was what they wanted.” A poorly defined job description can result in a lot of time wasted interviewing or even worse – you offer someone a low-paying job when they were expecting something else. Job descriptions should be clear about the qualifications needed for the position, any benefits offered by the company, and be specific about what is expected of employees.
Provide an opportunity to grow:
“It’s not just about salaries,” says John Kuczala, HR director at the American Helicopter Society. “Candidates want a chance to learn and grow.” When it comes to salary negotiations, some companies have a more straightforward approach than others. For example, Toyota is known for being able to offer a higher initial salary on first-time offers. Toyota knows that they will be able to provide an excellent opportunity for growth in the position. Alderman says that Xerox doesn’t like to assume all candidates are looking for higher salaries. Xerox has an “up or out” policy where employees are encouraged, but not required, to move around within the company if their current position isn’t meeting their goals.
Pay attention to company culture:
Company culture is your company’s personality. It can be used as an asset when trying to attract new recruits and retain current employees. When the company culture is aligned with the values of the job, it creates a natural fit that will reduce turnover these are some examples:
-E-mail blasts: Sending out emails to staff members that share details about events or milestones in your company could make them feel like they’re part of something larger than themselves. Include other departments in these emails to show how the work they do impacts other aspects of the business;
-Collaboration: Inviting employees to meetings that are outside their areas of responsibility can help them feel like they’re helping the company to succeed. However, these meetings should be kept short and relevant;
-Company culture: Spending time teaching new recruits about your company’s mission, vision, and values can not only increase cultural awareness but will help them feel welcome and engaged;
-Language: Making sure everyone is on the same page with your company’s language (i.e., jargon) helps bring down barriers and create a sense of inclusion;
Make sure your company is being recognized for its work:
One of the most effective recruiting strategies is to apply for industry awards. When your company is recognized for meeting certain standards, it not only puts you on the map, but also shows potential employees that you’re a respected company in the community. It’s important to leverage this advantage and apply for awards that your company can be competitive in. If your company doesn’t have any awards it has won in the past, then identify awards with criteria that are similar to what your company does and see if you can submit an application.
The more specific the award, the better. The judges will have a better understanding of what it takes to win and won’t be as forgiving if your company doesn’t meet all the criteria.
Who do your employees know?
Another recruiting strategy is to ask current employees to refer their friends or family members who would be a good fit for your company. If you have an effective referral program, this will not only ensure that the referred employee is a strong fit for your company, but it can help you save time and energy trying to source them through other strategies.
Keep in mind that asking employees to refer their friends or family members should be done carefully. You don’t want people to feel like they’re being pushed into recommending someone. It’s also a good idea to create a process that will be followed for making these referrals. This process should require approval from their manager to ensure that the referred person will be a fit for both your company and department.
Provide an opportunity to grow:
Lastly, hire new grads. When other employers are struggling to find top talent, recent graduates may be willing to take a spot at your company. Not only can they bring energy and enthusiasm to your workplace, but they can also be trained and ready to hit the ground running.
As you can see, following these tried and true ways of recruiting talent in a tight labor market will give your company an advantage over other employers. It’s important to remember that not all strategies may work for your business, but you’ll definitely come out ahead if you make it your mission to find the best fit.
But remember: Hiring is not a one-time process, but an ongoing commitment. As your company grows and changes, so does the need for new hires to provide fresh perspectives on old challenges. If you want to stay ahead of this curve in finding top talent who can keep up with a rapidly changing business climate, don’t hesitate to book a call with us at Raymond Search Group. Our mission is to make your hiring process pain-free.